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☆ An influencer got a $4,980 Gucci bag. Then, she intentionally tried to destroy it.
▼ + stars: | 2024-05-13 | by ( Amanda Krause | ) www.businessinsider.com time to read: +3 min

Read previewInfluencer Victoria Paris unboxed a shining new Gucci bag in a TikTok video on April 1. Nearly a month later, on April 30, she shared a video of herself throwing that same designer bag against wooden stairs. one person commented on a reposted clip of Paris throwing her bag. @andiwashington_ Charms on bags love love love ❤️ accessorize my vintage bag with me ♬ original sound - Andi Washington 🐬💗✨Then there's Mary-Kate and Ashley Olsen. AdvertisementTikTokers recently noticed that Hermès bags carried by the famous twins are far from pristine.

Persons: —, Olsen, Jane Birkining, Jackie, TikTokers, Paris, I'm, Jane Birkin, Birkin, Jean, Louis Dumas, Jun Sato, Gucci, Andi Washington 🐬💗 Organizations: Service, Paris, Business Locations: Paris

☆ TikTok is killing its Creator Fund after months of criticism from influencers
▼ + stars: | 2023-11-07 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

He had spoken against TikTok's Creator Fund. Victoria Paris, a 24-year-old full-time influencer, previously told Insider that she earned just over $40,000 from TikTok's creator fund in 2021. He also had spoken against the TikTok Creator Fund. Steve Granitz/Getty ImagesShawn Owens, 27, said the creator fund isn't set up to benefit micro-influencers like himself. Despite having 70,000 followers and plenty of viral moments, Owens said he "never made any substantial money from the Creator Fund."

Persons: TikTok, —, Hank Green, TikTokers, MrBeast, Paris, Steve Granitz, Shawn Owens, isn't, Owens Organizations: Service, TikTok's, Creator, Creativity, TikTok Locations: France, Germany, TikTok, Victoria Paris

☆ TikTokers are scoring huge paydays from its new 'creativity program' that rewards longer videos. 7 creators reveal what they're making per month.
▼ + stars: | 2023-08-14 | by ( Shriya Bhattacharya | Dan Whateley | Jordan Hart | ) www.businessinsider.com time to read: +6 min

TikTok's new Creativity Program Beta is helping some creators earn tens of thousands of dollars. However, she earned just over $5,000 in June from the creativity program. But the creativity program is taking her earnings to a new level. Today, at nearly 2 million followers, Paris' monthly earnings from the creativity program ranged from $9,000 to $13,000. The Cordles were planning on doing the same before they saw how much they could earn through TikTok's creativity program.

Persons: Kay, Tay Dudley, Fortune, Arlene Resendiz, Resendiz, I'm, it's, It's, Zachary Newman, Devin, Hunter Cordle, she's, they'd, we've Organizations: Beta, Victoria Paris, YouTube Locations: New York, Paris

☆ TikTok influencer posts her five-figure monthly earnings online. She says pay transparency is as 'authentic' as it gets
▼ + stars: | 2023-08-13 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

She made just over $40,000 from the Creator Fund in 2021, and she's a part of its new beta program. The 24-year-old amassed an online following when she began posting TikTok videos out of boredom in her New York City apartment during the Covid-19 pandemic. TikTok creator fund is finally a much bigger check. For the month leading up to August 5, her videos earned her $13,105.91, according to monthly TikTok statements. She predicts that TikTok's CPB will earn her an extra $100,000 for the year — on top of her monthly earnings from brand deals.

Persons: Victoria, Paris, influencer, It'll, I've Organizations: Beta, Service, Paris, Nike Locations: Victoria Paris, Wall, Silicon, New York City, Paris, TikTok

☆ 7 TikTokers share how much they're earning from the app's new creativity program for longer videos, including a couple that earned $87,000 in a month
▼ + stars: | 2023-08-11 | by ( Shriya Bhattacharya | Dan Whateley | Jordan Hart | ) www.businessinsider.com time to read: +6 min

☆ An influencer mobilized her followers to spam Air France until they found her bag. Want to find your lost luggage? Just get 1.7 million TikTok followers.
▼ + stars: | 2023-05-17 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Victoria Paris, 24, issued a very public complaint against Air France, and asked her followers to "wage war" on the airline. Her 1.7 million TikTok followers obliged and spammed the airline's social media comments with demands for her bag. The same day she mobilized her fans, Air France reached out to let Paris know that it located and shipped her bags back to her. When an airline loses your luggage, it typically results in a weeks-long process to retrieve your items — that is, unless you're an influencer with 1.7 million TikTok followers. Air France did not immediately respond to Insider's request to comment on the incident.

☆ Black creators say they ‘have to be perfect’ to get promotional products from brands. They want that to change.
▼ + stars: | 2022-12-27 | by ( Daysia Tolentino | Daysia Tolentino Is A Culture | Trends Reporter For Nbc News. | ) www.nbcnews.com time to read: +12 min

Black creators, like Bumba, have been vocal about how the lack of gifting to creators of color demonstrates the inequity in influencer marketing. Black creators say they still feel they have to work twice as hard as their white counterparts. Nimay Ndolo, a Black comedy creator with 1.9 million TikTok followers, said Black creators are often excluded from such opportunities, which limits their success. Black creators have to be “extraordinary” to get what white influencers appear to get with ease, Ndolo said. “I want to see, like, these creators that I’ve been watching — these Black creators, these queer creators, these Hispanic creators, these Asian creators — get more opportunities," she said.

☆ Many influencers are leaning away from 'gifted' products as payment, but furniture is still a favorite
▼ + stars: | 2022-12-22 | by ( Marta Biino | ) www.businessinsider.com time to read: +2 min

For influencers, receiving "gifted" items from brands can feel "excessive and gluttonous," one said. Many decline free products, or if they receive them, they don't always post about them. But some items, like furniture and luxury products, can make such a collaboration attractive. When the TikTok influencer Victoria Paris became famous on social media, she began to get so many free products from brands that she felt overwhelmed. Creators and other industry insiders said gifted partnerships that involve furniture — as well as a few other types of luxury items — could be mutually beneficial.

☆ Reselling brand gifts can be easy money influencers, but it comes with big risks
▼ + stars: | 2022-12-14 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

But other influencers, when they find themselves flooded with gifted products, turn to reselling them online. One particular brand Campbell worked with in the past would even vet influencers by checking if they were reselling gifted products on third-party websites before partnering with them. Brands and audiences may lose trust in influencers who resellFor many brands, seeing an influencer reselling a gifted product is a definite red flag. Influencers who consider reselling gifted products should also be careful about their taxes, said Qianna Smith Bruneteau, founder of the American Influencer Council. Reselling is most common in niches like fashionThe practice of reselling gifted products on second-hand websites like Depop or Poshmark is most common in the fashion space, industry insiders say.

☆ Brand gifting to influencers has gotten 'excessive and gluttonous.' But reselling products is a big risk for creators.
▼ + stars: | 2022-12-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +6 min

☆ How to gain followers and grow an audience on platforms like Instagram, YouTube, and TikTok
▼ + stars: | 2022-11-27 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Building an audience is one of the first steps toward becoming a professional content creator. Here's how creators are growing audiences on platforms like Instagram, TikTok, YouTube, or LinkedIn. Whether it's on Instagram, YouTube, TikTok, or even LinkedIn, earning the trust and attention of thousands of people is crucial when on the path toward becoming a full-time content creator. (Read more about 13 startups helping creators grow their audiences and make money.) With YouTube's introduction of Shorts — the platform's TikTok competitor — growth has looked easier of late.

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